The K.O.B.Y. Curriculum
Empowering Students for Safety, Leadership, and Life Beyond the Game
Keep On Believing in Yourself (K.O.B.Y.) is a transformative program from The Jordan McNair Foundation designed to help high school students build the courage, confidence, and character they need to succeed — on the field, in the classroom, and in life.
Rooted in the legacy of Jordan McNair, K.O.B.Y. inspires students to use their voices to advocate for their own safety, mental wellness, and future success. Through dynamic, research-based sessions, this curriculum equips young people to lead with integrity, make informed decisions, and prepare for the challenges of collegiate life.
What Students Will Learn
Self-Advocacy
How to speak up for safety, fairness, and well-being — for themselves and their peers.
Resilience & Mental Wellness
Tools to manage stress, build confidence, and bounce back from challenges.
Leadership & Decision-Making
Developing the mindset and habits of a strong, responsible leader.
College Readiness
Preparing for life beyond high school with real-world guidance and personal empowerment.
Inspired by Real Experience. Built for Real Impact.
The K.O.B.Y. Curriculum draws from Marty McNair’s acclaimed book, Can My Child Play? The Questions We Should Have Asked, focusing on key lessons from the chapters “Empowerment Through Education” and “Mastering the Mundane.” These principles help young athletes and students alike understand the importance of safety, self-discipline, and daily excellence.
Why Schools Choose K.O.B.Y.
Aligned with SEL (Social and Emotional Learning) and leadership standards
Engaging and adaptable for both student-athletes and general populations
Created by a trusted nonprofit with a proven record of youth empowerment and advocacy
Honors the memory of Jordan McNair through education that saves and strengthens lives
Experience the K.O.B.Y. Curriculum
Prepare your students to lead with confidence, advocate with courage, and believe in themselves — no matter what challenges lie ahead.